Check out the “That’s My Product!” video

I was the director, producer, editor and videographer for the video titled “That’s my Product!.” We created the video to enter the IFT’s (Institute of Food Technologists) first annual video competition and we found out that we’re a finalist for the award.

If the video is not displaying correctly click this link: That’s My Product!


Here is the press release from D.D. Williamson making the announcement


LOUISVILLE, KENTUCKY, USA — (May 16, 2012) – The Institute of Food Technologists (IFT) has named D.D. Williamson as Finalist in its 2012 IFT Annual Meeting & Food Expo Video Competition. This is IFT’s first annual video competition. IFT will award a “Poppy” trophy to DDW during the Keynote Session on Tuesday morning, June 26th, in Las Vegas.

The humorous, two-minute video — entitled “That’s My Product!” — demonstrates what’s cool about being a food “geek.” IFT members submitted videos that were reviewed by judges for criteria including creativity and fun.

Click here to view the video, which demonstrates the process of creating a food product from start to finish:

Attendees of the IFT 2012 Annual Meeting and Food Expo will be able to watch highlights of the IFT 2012 Video Competition Finalist videos during the Keynote Session on Tuesday morning, June 26th. IFT attendees are also invited to stop by Booth 1551 of the expo to talk with some DDW associates who appear in the “That’s My Product!” video and see some food products from the video.

Visit DDW’s IFT 2012 Preview page for more information.

DDW would like to acknowledge the following associates who contributed to the video’s creation: Dan Granger, Brittany Thompson, Brian Black, Jennifer Brown, Parker Cox, Glen Dreher, Matt King, Scott Ondracek and Jody Renner-Nantz.

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The Colour House — DDW’s mission is to enhance the visual appeal of food and beverages. The Colour House is a place where creativity blends with advanced technical capability to bring colour ideas to life for customers. DDW’s wide array of natural colouring, along with its sought after caramel colour and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit and follow us on Twitter@ddwcolor 

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